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Comcast Discontinues the use of "Unlimited"

In an e-mail sent out to affiliates, Comcast says that the use of the word "unlimited' is verboten!

Curious if this has anything to do with their traffic shaping, or if they have plans to introduce bandwidth caps.

The e-mail is reproduced below. I've edited out the contact information so I'm not castrated by my affiliate manager.

April 11, 2008
Dear Valued Comcast Affiliate:

It has been brought my attention recently that Comcast affiliates and partners have been utilizing the term “UNLIMITED” when referencing Comcast services in ads, landing pages, promotional materials, etc. Be aware that this is a direct violation of the affiliate guidelines. If you are using the term “unlimited” please replace with “all inclusive” or remove completely.

Comcast is being closely scrutinized that they and all of their partners are in compliance with this issue and I cannot stress the importance/urgency regarding this matter enough.

Bridgevine and Comcast are regularly reviewing affiliate sites/ ads and anyone found to be in violation of this guideline will be terminated from the program immediately and permanently. Comcast has an absolute zero tolerance policy regarding affiliate violations.

We appreciate your immediate attention to this matter.

Regards,
The Comcast Affiliate Marketing Team

 

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